Bring Internal Comms to your Audience

According to a study by Quester, the average employee wastes 4 hours per week on poor or confusing digital communications. Although the temptation is to add more digital tools to solve this, 52% of workers already use 4 or more tools each day ๐Ÿ˜ฉ

Simplifying and streamlining digital communications for existing channels is a more effective way of communicating business purpose; here are a few relevant tips from experts in the space โœ…

1) Coordinate and schedule internal comms centrally to avoid important topics like D&I being underprioritized ๐Ÿ“…

Calendars can be a great way to plan and schedule employee communications, but often become unwieldly to manage across different stakeholders. Auto-scheduling Slack and Teams posts and employee reminders reduces the time spent on admin and frees up time for more meaningful tasks, such as organising volunteering days.

2) Provide key stakeholders (e.g. HR directors) with real-time visibility over the schedule and status of their comms ๐Ÿ‘“

Giving relevant stakeholders visibility of the internal comms schedule can save time, increase alignment, and reduce comms fatigue. One the primary reasons this isnโ€™t done today is that for sensitive comms, companies only want a small number of employees to view the details before these are shared more widely ๐Ÿ”’

Employee permissions can be complex, but they donโ€™t have to be. Think of a private event on an email calendar where only certain people can view the name/ description, but others can see that something has been scheduled for this time ๐Ÿ‘“

The same approach could be applied to comms calendars, enabling stakeholders to plan their comms at a quieter time without having access to sensitive comms content.

3) Take a data driven approach to determine the best format, content length and days/ times to communicate with employees to ensure you maximise engagement ๐Ÿ•ฐ๏ธ

How to improve engagement on internal communications

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No one likes talking to a wall, but sometimes it can feel like that when posting on Slack or Teams ๐Ÿงฑ How can you maximise engagement when communicating with colleagues? ๐Ÿ’ฌ

Understanding the key drivers of posts with high engagement compared to those with lower engagement is crucial, and data is your friend here ๐Ÿ“ŠHere are some factors to consider as a starting point:

a. What was the format of the post (e.g., video, text-only, hyperlinks or some combination of these)? ๐Ÿ“น

b. What day and time of the week did you post? ๐Ÿ“†

c. What was the length of the post (e.g., characters, word count)? ๐Ÿ“

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